Sway – A new identity for a brand that can sway hearts and minds.

A boutique influencer marketing consultancy with the ability to sway hearts and minds, working with start-ups and independents to well-known brands. They invited Studio.rh to create a fresh identity that captured the brands personality and stood out in a crowded marketplace to connect with the right audience.

The creative concept is centred around a crafted tactile visual language that represents the agencies attention to detail, dedication and ‘hands-on’ approach to projects. A soft yet striking combination of pastel tones and hand drawn organic shapes add a human touch and dynamic element to the brands identity, whilst highlighting their specialist expertise and positioning within the fashion, beauty and lifestyle industries.