New Balance – Over a decade of creative support for a brand steeped in heritage.

For over a decade I have collaborated with Gung Ho and New Balance to provide creative for countless events and activations such as their Berlin and London flagship store launches, TCS London Marathons, Liverpool Football Club and a vast array of partnerships, collabs and product launches. It was an absolute honour to collaborate with the greater team and get an insight into one of the most loved names in sneaker culture.

Our worked spanned sports and lifestyle, introducing new products to the world and generating awareness whilst protecting the brand’s heritage and authenticity. Creating a world where fashion press, stylists and designers, sports stars and music talent all merge and the New Balance community grows. I provided creative support for print design, spacial design for events, merch, motion and even some product photography for the limited edition Berlin 998 which featured in the international press.