Coopah – Making run coaching digital, smart and accessible.
Branding
Creative Direction
Website Design
Social Content
Digital Design
Marketing
Services
An app that champions coach led run training. Coopah were seeking an identity to elevate their brand identity to stand out in a crowded marketplace, to connect with and grow their audience, to express their values and position them as a leading name in digital run coaching.
Focussing on driving energy and empowerment the tagline of ‘MADE TO RUN’ was imagined, manifesting as an icon that captured the dynamic energy and forward motion of the brand, pairing it with a bright and energetic orange. After careful consideration Futura Extra Black Condensed Italic was selected as the perfect font to represent boldness and movement, which complimented the overall aesthetic perfectly.
The new identity transformed everything from the app and online marketing to branded merchandise, social media and events. Playing a key role in Coopah’s growth, since launching the identity they’ve seen a huge increase in their user base and secured top talent and influencers. They’ve also become the official training partner for the TCS London Marathon, Manchester Half, Capetown Marathon, Detroit Marathon and many other charities and events.
Peter Cooper
CCO and Co-Founder
Rob is a pleasure to work with. As an early stage start up, he gets how fast-moving life can be. He’s always on hand for support, open with timelines and pricing, and is an all-round honest and top person to work with. Most importantly, he is amazing at what he does, he really has excelled the Coopah branding across our website, social media, app and even kit. Look no further, Rob is your go-to person!
Dan Strang
CEO and Co-Founder
Rob is a top designer and top guy. Rob helped create the Coopah brand identity to start with and then has continued to evolve it through web, print and app designs. We can always rely on Rob to be able to deliver on time and to an incredibly high standard – I’d definitely recommend him!
