Coopah – Making run coaching digital, smart and accessible.

Brand Identity
Voice + Tone
Creative Direction
Website Design
Social Content
Brand Guidelines
Digital Design
Presentation Design
Marketing
App UI Design

A sports tech start-up who champion the benefits of running through their newly developed coaching app. Seeking an identity to elevate their brand and stand out in a crowded marketplace, Coopah teamed up with Studio.rh to create a dynamic identity that will elevate the brand and position them as a leading sport tech brand.

Studio.rh set to work by creating the emotional concept that the visual creative would be anchored by. Focussing on driving energy and empowerment the tagline of ‘MADE TO RUN’ was imagined, manifesting as an icon that captured the dynamic energy and forward motion of the brand. After careful consideration Futura Extra Black Condensed Italic was selected as the perfect font to represent power, movement and speed, which complimented the overall aesthetic perfectly.

The new identity transformed everything from the app and online marketing to branded merchandise, social media and events. Playing a key role in Coopah’s growth, since launching the identity they’ve seen an increase in their user base, secured top talent and influencers for their events and exclusive training content and partnered with brands such as Strava, Apple Health, Tribe and Runr, as well as being featured by Garmin, BBC, ITV and Runner’s World. They’ve also become the official training partner for the London Marathon and the Manchester Half Marathon.